Consulting & strategy
An experienced outside perspective on your brand, digital presence, customer journey and systems. We help you identify the real issue, weigh the options and set sensible priorities.
Explore consulting →Brand · Digital · AI Consulting
Know what to fix. Know what to do next.
We help business owners make clearer decisions about their brand, digital presence and AI — and give teams the skills to put them into practice.
Work out what deserves your attention, what can wait and how to move forward.
Clear thinking. Useful support.
Advice you can use. Skills your team can keep.
Our main work is helping you make better decisions and giving your people the understanding to put them into practice.
Practical training
Help your team understand the thinking and use the tools with more confidence. Training connects brand, digital and AI decisions to the work your business actually does.
Talk about training →Selective implementation
Some projects need hands-on help. We take on selected work where the direction is clear and The Marka is the right fit, bringing in trusted specialists where needed.
Discuss a specific project →Sarah + Daniela
Two perspectives. A clearer way forward.
The Marka is led by Sarah and Daniela. We combine creative thinking with business, digital and systems experience to help you see the whole picture.
You work directly with the people asking the questions, shaping the advice and helping you decide what comes next.
Founder | Head of Digital
Daniela Castro
Connects the idea to the way the business works.
Daniela brings business strategy, digital and operations thinking. She looks at how the pieces fit together, what is practical and what your team can maintain.
LinkedIn ↗
Business Developer and Creative Strategist
Sarah Machmud
Connects the business to the people it needs to reach.
Sarah brings brand, content and storytelling experience. She helps make the business easier to understand, more relevant to its audience and clearer about what it wants to say.
LinkedIn ↗Founder-led advice. Practical thinking. People you can talk to.
Your next step
Start with a clearer direction.
The Clarity Workshop is a 90-minute strategy session to examine the business, identify priorities and shape a practical 90-day roadmap.
Use the direction with your own team or suppliers, or discuss further support with us.
90 minutes · $750
Have a question first? Tell us what you need →
Still exploring?
The Marka Score is a quick business check covering brand, digital, lead generation, operations and AI.
Take the 2-minute business check →